Startup Readiness Assessment

Startup Readiness Score. is an AI-powered startup assessment that evaluates early-stage companies across six foundational pillars: Founder, Problem, Market, Business Model, Go-to-Market, and Financial clarity.

In approximately 20 minutes, founders receive a structured Startup Readiness Score that provides a clear, diagnostic view of their startup’s current state. The assessment identifies strengths, gaps, and areas of misalignment across each pillar, helping founders understand whether their startup is structurally prepared to move forward.

Unlike traditional checklists or planning tools, Startup.Ready. focuses on readiness rather than activity. It evaluates how well the core assumptions of a startup hold together across key areas of execution, decision-making, and market alignment.

Each output includes pillar-level diagnostics that help founders pinpoint where clarity is strong and where foundational risks may exist. The goal is to support better decision-making before committing significant time, resources, or capital.

The platform is designed for early-stage founders who want a structured way to evaluate their startup idea or current venture before building further, raising funding, or entering formal programs.

Startup.Ready. is built by Dr. Shaun Digan, PhD in Entrepreneurship and author of Persuade (Wiley, 2021), with over 15 years of experience working with early-stage founders.

If you are an early stage founder, this tool was built for you. Free to try twice. No credit card required.

🔹 Startup Readiness Score (0–150). A quantified score that measures your startup’s overall readiness, providing a clear snapshot of strengths, gaps, and execution risk.

🔹 Six-Pillar Startup Evaluation Framework. A structured framework that evaluates your startup across Founder, Problem, Market, Business Model, Go-to-Market, and Financial clarity.

🔹 AI-Powered Startup Assessment (20 minutes). A guided, AI-driven assessment that converts your inputs into a structured readiness profile in approximately 20 minutes.

🔹 Pillar-Level Diagnostics and Gap Identification. Detailed diagnostics for each pillar that highlight where your startup is strong and where foundational gaps or misalignment exist.

🔹 Founder, Market, and Business Model Evaluation. Evaluates core assumptions around founder fit, target market clarity, and how value is created and captured within the business.

🔹 Go-to-Market and Financial Clarity Review. Assesses how you acquire customers and whether your cost structure, revenue logic, and timing are financially viable.

🔹 Readiness-Based Startup Decision Support. Supports better decision-making by identifying what to prioritize next based on clarity, risk, and structural readiness—not activity.

Use Cases
Validate your startup idea before you build

• Identify the biggest constraint holding your startup back

• Assess readiness before raising capital or quitting your job

• Prepare for accelerators and incubator applications

• Diagnose why your startup isn’t gaining traction

• Prioritize what to fix instead of guessing next steps

• Compare multiple startup ideas objectively

• Track your progress as your startup evolves

• Strengthen your pitch by identifying weak areas

• Standardize startup evaluation for advisors and programs