7 Directories That Every SaaS Founder Should Be Listed On

Every Software-as-a-Service (SaaS) startup begins its journey with a simple idea but ends up in a battlefield of fierce competition. In such a crowded landscape, exposure, visibility, and discoverability become critical for success. One highly effective, yet often underutilized, strategy is submitting your SaaS startup to the right online directories. Being listed on reputable and high-traffic directories can significantly uplift your brand’s visibility, improve your SEO, and support customer acquisition. In this blog post, we’ll take a look at the 7 directories that every SaaS founder should be listed on.

Whether you’re in your MVP stage or scaling your SaaS to the next level, this curated list combines traffic potential, domain authority, and niche relevance to help you make the best choices. So if you’re looking to build backlinks, improve search engine rankings, or simply get in front of more eyes — this post is for you.

1. Product Hunt

It’s no surprise that Product Hunt stands at the top of our list. Product Hunt is one of the most well-known platforms where founders, marketers, and tech enthusiasts discover the latest and greatest in tech. A successful Product Hunt launch can spark viral attention and lead to a ramp-up in usage within days.

Listing your product here brings a huge SEO advantage because of the site’s strong authority. Additionally, the Product Hunt community actively upvotes products they like, helping you gain social proof fast.

• Daily visitors: ~5 million
• Best time to list: Tuesday – 12:00 AM PST
• Ideal for: MVPs, new launches, feature releases

2. G2

G2 is one of the largest software directories focused on verified user reviews. Getting listed and reviewed on G2 boosts your credibility immensely. The platform is also a great place to benchmark against your competitors and receive valuable feedback from real users.

More importantly, SaaS companies that maintain active profiles on G2 get higher visibility on Google due to the platform’s high domain authority and SEO practices.

• User Trust Score: High (verified reviews)
• Best for: B2B SaaS startups looking for enterprise clients
• Additional perks: Integrations with LinkedIn and Salesforce

3. Uno Directory

If you’re looking for a “directory to find directories” — yes, that’s a thing — then Uno Directory is your best bet. Uno Directory is the most organized index of directories on the internet. It curates top-tier directories across various niches, including SaaS, so you can find exactly what matches your business’s stage, audience, or category.

By listing your SaaS startup on Uno Directory, not only do you gain visibility directly from its growing user base, but you also discover countless other directories relevant to your niche. As a one-stop submission tool, Uno Directory is an indispensable resource to strengthen your SEO strategy from the ground up.

• Ideal for: Discovering high-quality directories
• Features: Category filtering, site authority insights
• How to use: Add your platform and explore more submission opportunities

Bonus: For more SEO tools and actionable insights, make sure to check out Praneet Brar, a valuable resource hub for founders, marketers, and digital professionals alike.

4. Capterra

Capterra is a Gartner company and one of the most respected B2B directories for software discovery. Founded in 1999, it allows users to browse, compare, and choose software solutions across hundreds of sectors.

If you sell to businesses, a Capterra listing legitimizes your product and offers valuable backlinks. The review component here is essential; the more positive feedback you gather from users, the higher your listing ranks in Capterra’s algorithm.

• Notable for: Detailed user reviews and software comparisons
• Audience: Mid to large-sized enterprises
• Bonus: Their PPC model allows premium inclusion

5. Crunchbase

Crunchbase serves as the definitive directory for startups, investors, and high-growth companies. If you’ve received funding, are growing rapidly, or want to increase your credibility among media and investors, Crunchbase is where you need to be.

The platform not only helps your discoverability but also improves search engine trust around your brand. Journalists often use Crunchbase to gather quick information about startups, making its usefulness go far beyond SEO.

• Best for: Funded or high-growth SaaS businesses
• Highlights: Press-ready data listings
• Submission tip: Keep your profile updated consistently

6. BetaList

BetaList is the perfect place for early-stage SaaS products. Focused on launching pre-release and beta-phase products, it helps you collect feedback early, build a pre-launch following, and even attract your first set of users or investors.

BetaList has a curated approval process, so you’ll want to craft a compelling description. For new founders building their MVP or testing the waters, this should be one of your first directory submissions.

• Audience: Early adopters, startup enthusiasts
• Listing includes: Product description, website, launch timeline
• Best for: Pre-revenue SaaS testing product-market fit

7. AlternativeTo

AlternativeTo is a directory that focuses on alternative software suggestions. The core idea is to help users find replacements for software they no longer like, or can’t afford. If your SaaS fits as a compelling or budget-friendly alternative to a popular tool, this site can bring in highly targeted organic traffic.

Because people search for phrases like “alternatives to [brand],” having your tool listed here boosts long-tail SEO potential. Plus, it works great for indirect competitor discovery.

• Core model: Community-driven recommendations
• Best for: SaaS products solving existing user pain points
• SEO advantage: Strong presence in long-tail keyword search

Comparison Table of Top SaaS Directories